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Learn to under-promise and over-deliver

Have you ever imagined if when you buy something from Jumia, they deliver it with an attached free gift? Wouldn't that be just great and make you want to buy more from them?

Same applies to your business, customers are always happy if you can meet their demands and beat it.

You can't beat their demands if what you tell they you offer is at premium.

Learn to under-promise and over-deliver.

When under-promising don't go below the normal or it becomes a reason for them to leave, if possible, riase a little above the competition knowing fully well you can go even higher.

When they place an order or patronize you, surpass the initial promise made and watch them return in few hours or days with friends and family.

This is a very tricky strategy. If you don't manage it well, you may be forced to run at loss. You have to place calculations well before doing this, some business types might not be able to handle this strategy all through business running times, so make it a special offer for maybe first 5 customers each day or each week, or clearance sale or weekend groove or something catchy.

A lot of thinking would go into this...but you would be able to get through it.

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