Business is all about uniqueness and strategies. If you follow what is currently bringing money you would just be a follower and loose more instead of gain. You should know what you want to do and focus energy and time into making it a brand, keeping that brand and always improving with growing technology. It may be that right now, estate marketing to bringing a lot of money, then you go into it, very soon it dies off then automobile sales starts getting hot and you follow, yet again blogging gets hot and you follow, you would notice you just keep following and lagging behind instead of keeping up with a business you keep starting all over again a new one. You should know what you can do and do with passion so you can grow when doing the business. If you must follow the popular, do it as a side business to your main one with extra cash so you don't feel the effects when it runs into a loss.
Daily nuggets and Words to inspire and shed light on entrepreneurship.